Happy December, one and all! I think we would all love to enjoy some stories with our morning dish of treats, wouldn’t you say?
Luckily I have just the thing.
As I was researching the murky world of network marketing (aka, multi-level marketing) for my short story “The Hungry Mother,” I came across an indie author who spreads awareness of networking marketing’s scams while also writing YA novels and books dedicated to rescue dogs and funding rescue shelters. My friends, please welcome Savy Leiser!
Let’s jump first into how hard you help promote other writers and voices. I was deeply moved by your June video on OwnVoices and Diversity in fiction. You emphasize the vital role sensitivity readers play in bringing a story to bookshelves—and how publishing companies need to pay more attention to them. Have you noticed any shifts in the publishing world to be more inclusive, or no?
Thank you! I’m glad you liked that video. From my perspective, I’d say yes, there has been a shift to be more inclusive. However, I’m always cynical regarding big corporations. A lot of the pushes for diversity by larger publishing houses seem to be performative. I recently posted a video called “Books I’m Reading for Bisexual Visibility Day,” and after reading A LOT OF BOOKS, I noticed a consistent pattern: the books that were self-published or published by small presses had way better representation. I think a lot of times, big publishers study and adapt to market trends (which is reasonable from a business perspective) but a lot of the push for inclusion comes from indie authors writing what they want to write and putting it out there, not taking no for an answer. I’ve talked about this in other videos too; sometimes I worry that publishing houses are scared to publish m/f romances with bisexual characters because it’s easier to box something into the market as a “LGBTQ+ romance” or a “straight romance” — but indie authors are doing a great job with that already.
It definitely seems to make a big difference when indie authors have that extra creative control. I remember you saying something about a neat new way readers can get a hold of awesome indie reads. What was it, again?
Yes! Another YouTuber, Amara Franklin, just launched an indie books subscription box! It’s called the Indie Bookworm. Here’s the website: https://theindiebookworm.com/
Ah, that was it–thank you! Let’s peruse your own books for a bit. You first published The Making of a Small Town Beauty King back in 2016. This coming-of-age novel brings to life many family struggles in a small-town setting many of us can relate to. What inspired the seed of this story to take root in you, and how did publishing Beauty King change your process of writing?
My original inspiration for this novel was the town where I went to high school. Most people know I’m from Chicago (and still live here!) but when I was younger, my family moved to rural Pennsylvania for a few years, and I went to high school in a Philadelphia suburb with a town fair. Our fair had a beauty pageant, where a few of my friends won awards over the years. I always considered entering but I was never good at adapting to traditional beauty standards. As a teenager, I had that constant conflict of what empowerment for women meant; did it mean a lack of pressure to adhere to beauty standards, or freedom to adhere to those if you choose? (This is a theme I explore in Sculpt Yourself as well.) When I was in college, I decided to explore these feelings in a screenplay for a class, and after I graduated I decided to turn it into a novella.
As one who helped care for her grandmother during her last years suffering dementia, the premise of your novel One Final Vinyl really struck a cord with me. Does this story have roots in your own life? What inspired the road trip your protagonists (a teen and a ninety-year-old woman) take?
Yes! This book has two main inspirations: my own grandmother and another 86-year-old woman I met and never saw again. My grandmother, Kasia (my parents recently adopted a new dog that they named after her! And I’m planning out a big tattoo of her name to get on my arm soon) was one of my primary guardians during my early years. When my mom was working 4 shifts, I spent most of my time at my grandma’s house, so she and I were really close. She started showing signs of dementia when I was in high school and she passed away when I was 19, which took a huge toll on me. A couple years later, an 86-year-old woman appeared at my front door in the middle of the night. She had driven away from her retirement home and gotten lost, and she also seemed to show signs of dementia. While we waited for her daughter to come get her, she and I spent the evening having Christmas cookies and tea while she told me about her childhood in the Great Depression. I’ve never seen her since then, and I’m not sure if she’s still alive, but that kind of interaction, where two people randomly cross paths like that, hit me really hard emotionally, especially since she reminded me of my grandma whom I’d lost recently. Sometimes I’d ponder, what would happen if I’d spent more time with her? What would’ve happened if someone randomly met another person like this and ended up on a road trip? Eventually, the pieces for the story came together for me.
You work damn hard taking readers into places they may not have been ready to go on their own, but through your characters they can tackle issues like self-worth and body image. Sculpt Yourself is a powerful example of this. As a writer, how do you balance telling a good story while also sharing an important message with readers?
I like to think of writing as my way to normalize a more equal world. We all have specialties and our own strengths we can use to make the world better. I’m not going to change laws; I’m not a politician or a lawyer. But I AM a writer, so I can use my storytelling abilities to get someone to think about an issue through a new perspective or to portray a world where those ideologies would be possible. To strike that balance, I focus on the characters and their relationships to one another first. In Sculpt Yourself, the focus is much more on Amber’s relationship with her sister and with her new girlfriend than it is with the sci-fi elements of Lipamorph’s development. I tried to create well rounded characters with a variety of viewpoints that could discuss these topics in an authentic context; that way, it feels like a story, not like I’m hitting the reader over the head with a message.
And thank you for that! I’m all for having an important message in a story, but not at the cost of telling the story well. Would you say writing energizes or exhausts you?
HA! Fair enough. I know I’ve gone through those same spells where I can get a rush from a flurry of writing only to want a nap a few hours later. (Not that my kids would ever allow that, but I digress.) Establishing a creative atmosphere has been a HUGE challenge with the twins remote learning this year. What would you say is the most difficult part of your own artistic process?
Being lonely. I’m a hardcore extrovert. I used to do my work in public, at coffee shops, or at random places throughout Chicago. But now there’s a pandemic going on. I also used to sell books primarily at events, like conventions and art fairs. But now there’s a pandemic going on! The pandemic has been REALLY rough on my business and my creative process and I’ve had to adapt a lot.
I could loan you my kids for a week if you’d like to re-create the hum of social noise, lol! Even reading can be a struggle sometimes. Have you ever gotten reader’s block?
Definitely! I go through periods where I’ll read like 12 books on my Kindle in one day, and then go months without reading anything. My reading habits definitely aren’t consistent.
Have you read anything that made you think differently about fiction?
I read the book Two Boys Kissing by David Levithan for Pride Month in 2018. That book uses POV in one of the most interesting ways I’ve ever seen: a combination of plural first-person POV through a Greek-chorus style setup, combined with an omniscient third-person POV of all the main characters. That book sticks with me because of how much it made me reflect on how authors can use character points of view to their advantage in storytelling.
What is your favorite childhood book?
I loved the American Girl books, and that company was actually a huge inspiration for the model I followed with Furever Home Friends. (Books and toys combined to help kids learn!) I loved the series about Molly from World War II. I have my doll of her displayed on top of my bookshelf.
Oh my gosh! I looooved the American Girl books, and I still have my Kirsten and Addy dolls. I learned so much about life in the 1800s and the struggle to build a new life after traumatic experiences. I’ve dabbled with writing historical fiction with my own novella Night’s Tooth, but I threw enough fantasy into it that the history’s a bit, um, loosey-goosey. What kind of research do you do, and how long do you spend researching before beginning a book?
That depends a lot on the book. For the 4th Furever Home Friends book, Kringle’s Christmas, the research was completed in one afternoon when I interviewed the owner of the shelter where he was living all about his story. For #SavvyBusinessOwner, I talked mostly about my own personal experiences, so I just launched into that book without a whole lot of research. It depends a lot on the project.
What would you say are common traps for aspiring writers?
Darn tootin’. I have to set a timer for myself so I don’t fall down the social media rabbit hole. It’s so tempting when we tell ourselves “but that’s where the small presses are! I could query!” Then here we are, two hours later, still reading reaction tweets about DC comics or something. As an indie author who has launched her own books as well as recently signed on with an indie press, what do you consider to be the most unethical practice in the publishing industry?
That’s hard to say. The industry is vast and includes a lot of different types of companies, writers, creators, and readers. I don’t want to publicly trash talk any specific publications right now, but I do have a problem with the barriers put up to keep small businesses from achieving success on the level of the established big 5 publishing corporations. For example, if your book gets published with a big press, you’re more likely to get reviews in established periodicals that schools and libraries receive in the mail and use to make their purchasing decisions. Some reviewers will only accept books sent to them by publishing companies rather than individual authors.
I suppose that’s partly why you do a LOT as an indie writer when it comes to maintaining and building your platform. Could you share at least one method of marketing that, after three books and your awesome new #SavvyBusinessOwner: A Book for Small Business Owners!, you’ve found to be effective?
Thank you! Honestly, my YouTube channel has been the most effective form of marketing for me. With the internet being such a prevalent force in people’s lives (especially during the pandemic!) people are more likely to become fans of content they can receive for free. I think of all the webcomics I read for free online, and then went on to buy that creator’s book when they released one, or the YouTubers who created entertaining videos, who I eventually bought merch from or joined their Patreon. My YouTube channel is at almost 10,000 subscribers, which happens because I gave people video content for free. As a result, 10,000 people now know who I am and are AWARE that I have books out, even if they’re not interested in them. The hardest part of marketing is making people aware you exist. I talk about this process a lot in the “Screaming into the Void” chapter of #SavvyBusinessOwner.
Now I may be going out on a limb here, but if I were to guess your writing mascot, it would be your dog. One of the reasons I wanted to interview you was I LOVED the drive behind your book series Furever Home Friends. Please share what this wonderful series is about—and how there are matching comfy dogs and accessories that would make perfect presents for the dog-lovers in our lives!
Thank you! Furever Home Friends is my biggest, longest-running project, and I’m really proud to see this business growing.
For some background, Furever Home Friends is a series of picture books, stuffed animals, toys, and accessories based on real rescue dogs. Each book tells the story of a dog’s journey to adoption and includes a photo of the real-life dog in the back.
For each of our main book characters, we have a plushie friend of that dog that you can “adopt” on our website (that’s just a cute way of saying you’re buying the plushie, LOL) and accessorize with little dog-sized accessories that I created on a 3D printer. We donate 10% of our profits to animal shelters.
Thank you so much for sharing your incredible stories, Savy! I can’t wait to see what your imagination creates next. For those excited to check out Savy’s work, visit her YouTube Channel for a hub of her social media links as well as her Furever Home Friends series.
I’m determined to visit with you all before December ends because by golly, Christmas is my favorite holiday and I MISS YOU ALL. I want to talk about music and holiday storytelling, AND I’ve almost won Bo over to the idea of baking a Christmas Pudding. We shall see!
Read on, share on, and write on, my friends!