Happy August, my friends! It is difficult to fathom that summer is already on its way out. The school supply displays are up–heck, I saw Halloween candy at Dollar General–and the fireflies have all but departed. And yet, time still feels frozen from the lock-down begun in March. Biff and Bash’s school will continue to be online until __insert random date because they’re all just “we’ll evaluate weekly” __, but unlike the spring, we’re expected to recreate the school day here at home, which means proctoring all these online lessons over the course of 7-8 hours while somehow doing my OWN job so I don’t, you know, lose it.
I know I’m not the only one in this situation. I know none of us would wish this situation on anyone else. Lastly, I also know that it is crucial to put as much positivity into the situation as we can because our loved ones feed off the feelings we share.
So, let’s focus on the chances for inspiring one another, telling stories to one another, and just being the spark that helps ignite another’s creative soul. Here’s a publisher that loves sharing authors the readers vote for: Something Or Other Publishing out of my very own Wisconsin. One of its directors, Christian Lee, was kind of enough to share his time with me so I could share a bowl full of SOOP here with you. 🙂
1. Let’s start with names. How did you come up with your brand Something or Other Publishing (SOOP)?
Our brand “Something Or Other” signifies openness to diversity and opportunity. When our Founder, Wade Fransson, was looking for avenues to publish his book, he envisioned a “full service traditional” publishing service which allowed creative control, a higher share of the royalties and direct access to decision makers in exchange for a willingness to share the responsibility of promotion and marketing. He realized that such a model could enable a diverse range of voices to be heard, on equal footing. Since there didn’t seem to be an appropriate label for this model, “Something Or Other Publishing” was born to serve these types of authors.
2. I’d love to hear a little history behind the creation of SOOP–especially because you’re located in Wisconsin, my native state.
Wade spent almost three years in Strategy and Operations for Deloitte Consulting, and then two years as an executive helping an expanding national company grow from thirty to 60,000 employees. During this time he gained extensive experience integrating emerging technologies with business strategy. He then left this corporate role to help launch an Internet startup called GoHuman.com, and it was around this time he met a woman. The startup failed, but that new relationship didn’t. After getting married and expecting their first child, they moved to Wisconsin to be closer to her family. Wade began to write his own book and realized that with the rise of self-publishing, print-on-demand, social media marketing, and other innovations, there should be a publishing model suited for authors who share responsibilities to market their books in exchange for higher royalties and more creative agency.
3. You have a unique system for your publishing company: Author-Driven Book Publishing. How does this work?
Instead of traditional submissions with a massive slush pile approach, all of our books start as a “Book Idea” where readers peruse the synopsis and vote to indicate they would read the book if it were published. This approach puts the author in the driver’s seat, allowing them the opportunity to get a publishing contract, so long as they build a verified following. Throughout the voting process SOOP works with the author to sharpen their understanding of the “Three P’s” of publishing: product, platform, and promotion. SOOPworks through these elements with the author as the book progresses toward publication. As a result, SOOP’s publishing process is a more collaborative process between author and publisher.
4. So, let’s say an author wants to submit a book to your site. What kinds of books are you looking for?
Primarily, we look for the right author before we look for the right book, so an entrepreneurial author who is eager to roll up their sleeves and collaborate alongside us is the ideal author and partner. In terms of specific genres, we publish a wide variety of genres, provided that they fit our editorial standards. For example, we recently published an anthology that was a mix of genres. We also have a particular interest in children’s books and just released a new one illustrated by Michael Gellatly, who did the maps for the Game of Thrones books. We have recently published a few books with religious subject matter, although we’re not a “religious publisher,” and we’ve also published a political book. In summary, we publish a wide variety of authors first, and books second. We can always help an author improve their book. It can be difficult to make things work with an author with whom we’re not aligned.
5. As a publisher, I’m sure you’ve got a few peeves regarding what authors send your way. What should authors avoid when submitting to SOOP?
Our biggest challenge is addressing authors’ misconceptions on what the publishing industry really is, and how it should work so we want authors to keep an open mind to the process. With our Author-Driven Publishing model, we invite authors to learn about the business side of publishing as they go, with no initial commitment either way. Many authors underestimate the difficulty and expense of marketing a new work, and that the publisher needs the author to be on the front line, bringing their network and “platform” to bear in achieving initial, local success. We provide many tools and considerable support, but the author needs to be behind the wheel and “drive” this up and through the initial book launch.
6. As an indie author, I’ve got to do, well, pretty much all my own marketing for my work. How do you and your authors work together to build a platform for your books?
Our voting system has platforming built in. Each vote is added to our extensive database of potential readers, which is a powerful marketing tool of ours. Closer to publication, we develop a three month marketing plan with the author, which we jointly execute on digital channels and “in real life,” to support key goals such as a successful pre-order campaign, becoming a #1 Hot New Release on Amazon, and being well reviewed.
7. What do you see as a major problem in the publishing industry? How is SOOP tackling that problem?
The Washington Post published an article in 2018 about the ongoing decline in leisure Reading that we’ve been experiencing for many decades. Simultaneously, there is an explosion of self-publishing that has greatly increased the supply of books. Add vanity and indie presses to this, and any business person can quickly see why the industry is in a kind of free-fall. This is why we have created a model that is completely different, one which curates works from motivated authors, to ensure that there is at least a minimal demand in place before we add to the supply. Traditional publishing relied on a few mega-stars as inspiration for the masses, to keep a steady flow of wanna-be’s lining up for lopsided contracts. Vanity publishing seeks to force authors to pay-in-full up front for the privilege of being professionally published. Self-publishing converts the slush pile into “books” that sink like rocks to the bottom of the ocean.
Our goal is to train authors before they get up to bat, and make sure they have a base hit, and are legitimately in the game. Where they go from there depends not only on the quality of their work, but on their belief in themselves, and their capacity to work diligently to build on the success our platform enables.
Thank you so much for sharing your unique publishing platform with us, Christian! I hope you continue to collaborate with authors and bring more powerful stories to our lives.
I’m preparing Fallen Princeborn: Chosen for ARC reviews! The ARC will be available by the end of the month. It will be available on Booksprout to review, and if you’re a book blogger who’d like to post a review on your site, contact me and we’ll work something out! The first chapter is still on my Free Fiction if you’d like to get a taste of what you’re in for. And if you’re interested in reviewing the first book of the series, Fallen Princeborn: Stolen, feel free to ask!
Read on, share on, and write on, my friends!