I’m always happy to cheer you on–especially this year, as I’m recovering from COVID. Thankfully our symptoms are mild and we are pacing ourselves carefully. Be thankful for every healthy moment!
In the meantime, I’m happy to have an author interview with someone I’ve followed for some time in the indie author sphere but have never had a chance to interview until now. My friends, please welcome Craig Boyack!
What was an early experience where you learned that language had power?
This won’t have anything to do with the written word, but it was still powerful. All of my elders went through World War II in some fashion. They would quote statements made by the leaders of the day, and as a child, you knew they were important. Some of this carried through the Kennedy years, but then Nixon came along and everything changed.
Have you read anything that made you think differently about fiction?
Hopefully, everything. I love how new things evolve that capture our imaginations. Things like Steampunk or Cyberpunk come along and get us thinking a new direction. Urban fantasy is another take on this concept.
What literary pilgrimages have you gone on?
Wow! Tough question. I’d have to say none, to be honest. It isn’t like I can actually visit Jurassic Park or Diagon Alley for real. This has to do with the kind of stories I write.
My wife and I visited New Orleans a few years ago. Two of my novels had scenes there, but the visit was after the fact. We took a midnight Voodoo tour with a guide that was quite fun. Got to visit a couple of Voodoo shops along with Lafitte’s Blacksmith Shop. Decent place to visit for someone who’s written pirates.
What’s your favorite under-appreciated novel?
This has to be the hardest question here. I spent many years reading the “appreciated” novels. I worked my way through Jaws, Mountain Man, Clan of the Cave Bear, Jurassic Park, Harry Potter, etc. I didn’t read many that didn’t draw popular attention. I also read a lot of classics.
These days, I mostly read work by friends. All of them are under-appreciated. Such is the life of an indie author.
‘Tis the life of an indie author, indeed! I love that you and several other amazing writers have come together to create an inspiring and educational site for fellow creatives. Can you please tell the tale of the genesis of Story Empire and how this collaboration has benefited your writing life?
Story Empire is something I’m quite proud of. It all started when Mae Clair and I were talking about doing some mutual promotion for the Halloween season. She wanted to bring in some others to share the effort. We never did do that promo, but created the blog instead.
Our goal is to share things we’ve come across with other writers. We don’t charge, and people are allowed to disregard something that doesn’t fit their style. It’s a great place to discuss the topic of the day. We’ve been around long enough that it’s become a good resource for authors. I find myself pointing out the search tool in recent posts, because there is quite a bit that could help a struggling manuscript.
As a personal benefit, I get to hang out with some incredible authors and hope some of their talent rubs off on me. These people are genuine friends and we chat frequently about all kinds of things.
You have been publishing indie speculative fiction since 2014. In these past seven years observing the publishing industry, what would you say is the most unethical practice that needs to change?
I get disappointed by how many schemes are out there charging for promotion that doesn’t work. There doesn’t seem to be anything that charges less than the promotion might bring back, and most of them are losing propositions. We all want more readers, and are willing to spend a reasonable amount on promo. It seems there is no magic bullet to make that happen.
Would you say publishing your first book, Wild Concept, changed your process of writing? If so, how so?
I hope I’ve changed. I leave these older books online as artifacts of my journey. To be honest, they’re a little rough around the edges compared to what I produce currently. Still, Wild Concept, has an intriguing main character, and a decent theme about prejudice and controlling influences.
The process is much the same. Use my weekends to hack out as much as I can. Spend weeknights trying to repair the speed writing I did. Repeat the process.
I’ve taken up some changes, like storyboarding and working ahead, but the process is largely the same.
I love how your characters have also inspired you in unique ways beyond their stories. Lisa from Wild Concept, for instance, had her own voice on your website for quite a while, and she even interviewed characters from other novelist’s stories. She’s since retired, and that’s okay, but that series must have been fun for you both. What other collaboration and/or marketing strategies would you recommend to your fellow creatives?
Lisa Burton will always be with me. She still shows up on the blog when I have some spare time to dedicate. She still poses for posters to advertise my new books, and goes on the occasional blog tour.
Lisa Burton Radio was a ton of fun, and it moved books for indie authors. The best part is that it was free. Eventually, I started begging authors to participate to keep it going. I decided those authors had to have skin in the game, too. If they didn’t put some effort into my free promos, why should I. Those hours are best spent elsewhere.
I would encourage authors to try something different. Lisa’s posters are still quite popular, and they give someone an image for Pinterest. They look good on social media. Since there is a link to my work, it does nothing but help me.
As one who’s a big fan of writing music, I got a big kick out of the playlist you share in correlation with your Hat series. Firstly–do you struggle writing while people sing? I always get muddled with my words when someone else is singing words. 🙂 Secondly–do you prefer to build the music playlist before you begin drafting, or does the playlist grow as you write?
I’ve often considered taking the playlist down, and haven’t updated it for a while. I think it has three likes in two years. Music inspires me like nothing else. I like to reference it in my stories.
Having said that, I can’t write with it either. Even instrumental pieces steal my focus. These days, I have an extensive playlist on my phone. I listen to that during my commute, and it entices the Muse to ride along.
Speaking of the Hat series, you recently published the fourth book of the series earlier this year. What inspires your selection of supernatural villains for Lizzie and her transdimensional hat to face?
It comes from things I’ve enjoyed over the years, but I take effort to put a new spin on them. If I write about a popular movie-class monster, readers automatically know what I’m talking about. I’m not afraid to create my own, but those can be a lot harder to sell. When my vampires turn out to be rodeo cowboys, I think readers are pleasantly surprised.
You have a fair amount of novels as well as short story and microfiction collections. Can you share a bit of your process in working out whether a story requires a few hundred words or a few hundred thousand?
Process? What process? I believe a story should be as long as it needs to be. Obviously, I put some thought into it, but if I wind up with a short story instead of a novel, I’m not disappointed. I will say, The Hat Series consists of short novels on purpose. My reasons are two-fold.
First, I like to have something for everyone. If all a reader has time for is a bit of micro-fiction, I like to have something available. Short novels are a good market for me.
Second, because of the style of comedy, I’d rather leave readers wanting more than wear them out with it. That way they come back next year to see what the characters are up to. Lizzie and the hat bickering are funny, but there is a chance of having it go on too long.
Let’s face it–we all have that writing Kryptonite. Mine strikes me down in the form of a phone call from my sons’ principal. What’s yours, and how do you overcome it?
It’s hard to complain about it, but I need solo time to write. Someone else watching television, music in another room, even company will stop me cold. I find that I get what I need, and make room for all the other things. Sometimes we just have to put it aside and take life as it comes.
Speculative fiction can be a tough gig. You have to ground readers somehow, but you also want to push the limits of the suspension of their disbelief. How do you balance leaving readers to work things out with taking care of the reader and guiding them by the hand through your story-worlds?
That is tough, and you have to understand that every reader is different. I want to net as many happy customers as possible, but have to allow for a few to escape. Some tales require more work than others. Science Fiction, or Fantasy come to mind. Since The Hat Series is more Urban Fantasy, I don’t have to dedicate as much space to world building. We all understand parking garages, roundabouts, and food trucks.
What would you say are common traps many aspiring writers fall into, and how can they avoid them?
The biggest one I hear about is writer’s block. I took steps years ago to combat that. The Muse serves me well. I get more ideas than I know what to do with. If I find myself dwelling on one, I write it down. They start in the Notes app on my phone.
If they want to grow, I usually start a rudimentary storyboard. I add to this over time, and eventually, they start looking like finished outlines. I never find myself lacking for something to work on that way.
Thank you for inviting me over. I love that our community supports each other, and I try to return the favors.
Thank you so much for chatting with me this fall, Craig! I hope your writing adventures are as magical as the season ahead. Stay tuned to my podcast–I’ll be highlighting one of your books!
Blondie promises to collaborate with me this December! What is she going to give us? I’m honestly not sure, but I’m really excited!
Read on, share on, and write on, my friends!